The virtual experience is all around us but its unreal status, coupled with perceived claims on actuality poses many questions. For starters, will it ever surpass expectations of reality?
How intrinsic is the immersive, three-dimensional realm as an enticement or inducement for purchasing a new home?
As a marketing tool for property developers in collusion with technology companies, is it anticipated or necessary? And how on earth can these companies keep pace with the lighting-speed of technological change?
Blazing a trail on the world stage in virtual and real-time architectural visualisation is London firm VRtisan.
(Nicole Bittar, Urban Life, Issue 7)